IDA Online is growing in leaps and bounds, but to achieve real success, you need to stick to some basic principles of effective marketing. We share some tips on how to get IDA online to work for you.

A mere three months after the launch of IDA Online, there are now over 450 cars on the Trader and this is increasing daily.

For those members who have signed up for the Bundle or Stock Feeds, or those members who are about to sign up, we offer some tips on getting the most out of the product.

1. Photos, photos photos

Good quality photos make the world of difference in any advertising. Having a minimum of eight photos per vehicle is essential for advertising online. So essential, that most of the portals don't even accept vehicles without images. Most of the decision to purchase a vehicle is made online, if a customer can't see what they are enquiring on they will move on to the next car, or potentially waste your time asking for images and more details.

2. Comments and Extras - what is the difference?

A comment is a note about the vehicle. This is a selling point that you would share with the customer if they were on the floor. For example that the vehicle is fuel efficient, one of the most capable 4x4s on the road, it has a good safety rating etc.

An extra is a feature that the vehicle has fitted. These are your air-cons, radios, smash & grab etc.

3. Good Data

To make sure vehicles are active in the system certain criteria need to be completed. These are M&M codes, retail prices, year, mileage and colour. Without this information the vehicles will be excluded and won't be advertised online.

4. Help is at hand

If you need assistance with getting more leads, please email support@idaonline.co.za or call 0861 292 999.


SOME FEEDBACK FROM ONE OF OUR DEALERS

'It's working for us'

Anton Meiring of PMB Auto Sales, writes:

"We are happy at this stage with the feedback and the leads that are generated from iX.
The site is working for us and that’s what advertising is all about. We are using five sites at the moment and iX is definitely rated between the top three of the sites we are using. Thank you for your support."