A comprehensive study by the Center of Automotive Management (CAM) and the Pricewaterhouse Coopers (PwC) consultancy has revealed Mercedes-Benz to be the most innovative premium automotive brand with the most world firsts.

Mercedes-Benz additionally received the special "Most innovative brand of the last decade" prize. Daimler won the "Most innovative group" title in the "Alternative drives" category.

"The love of invention never dies" was the motto of Carl Benz, one of the brand's founding fathers. Innovation is still one of the main driving forces behind the company.

Mercedes-Benz is the only manufacturer able to boast 578 individual innovations and, with 183 world firsts, leaves the competition trailing in its wake.