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Dear Member, |
The race towards customer engagement
As you know, I am an enthusiastic mountain biker and recently
completed my fifth Sani2C challenge.
Unlike a bicycle
race with a starting point and finishing line, customer
engagement does not have such clear markers. Not all customers
are the same or have the same expectations from motor dealers.
Customer experiences that excite and impress some, are merely
what others consider standard.
The massive volume of information at customers' disposal,
greater competition, and pressure on affordability all mean
that customers are becoming increasingly demanding. This
also brings new challenges to dealers to up their game in
the areas of customer communication, engagement and satisfaction.
Customers are demanding more: more personal attention,
more communication, and a much more tailored approach. They
expect to be updated on developments, to be kept in the
loop and, above all, total honesty, ethical dealings, and
transparency.
Smart dealers all over the world
are gaining realisation of the fact that they need to embrace
a different way of dealing with customers in order to engage
them, keep them happy and drive revenue.
All the
best,
Pieter Wessels
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SuperSpark addresses compliance |
Bessie from Biesiesvlei
wants to know why dealers
need to comply while paying
the FSP to take the risk,
and wants clarity on what
they need to comply with.
Read more... |
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From the Crow’s Nest: Pitfalls
to avoid when delivering
away from your premises
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The internet and social
media have opened the door
to a countrywide marketplace
for those dealers prepared
to deliver away from their
premises. |
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Read more... |
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Consumer Education an important
focus area |
We continue with the series
on Consumer Education Communication
Material. In this issue
we look at Understanding
the pre-agreement statement
and quotation.
Read more... |
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Lightstone Academy offers
comprehensive compliance
training |
As communicated previously,
Lightstone Academy(Complete
F&I Solutions)offers customised
training courses for dealerships.
Read more... |
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IDA CARE Foundation
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Our mission this year
is to keep a few bodies
warm during winter, with
our Winter-Warmer project.
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Read more... |
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IDA Dealer Member Zone
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Welcome to the following
new Dealer members. |
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Read more... |
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Heads-Up is a monthly electronic
newsletter for members of the IDA.
If, for any reason, you no longer
wish to receive this communique,
kindly unsubscribe
here. Editorial co-ordination
by
The Hothouse Communications,
011 678 3545.
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