Looking after your customers
'For most people buying a car is a big deal. You would therefore think the customer service would be incredible.'
This is the view of Anne Williamson, a customer very like the person likely to walk onto your dealership floor next. Anne’s experiences show that, sadly, customer service is not always what it should be in our industry. We share her story and offer some suggestions on how we all could improve our service offering to the thousands of “Anne’s” out there.
With sales down and consumers more cost-conscious than ever, it is obvious that we should treat every customer as if they were our last.
A good rule of thumb for any business is that if you don’t look after your customers, there is always someone else waiting in the wings who certainly will.
Free advertising on Hippo
We have negotiated with Hippo for free advertising on their website until the end of January 2017 and at a reduced rate thereafter. Please contact our office for more information.
Affordable web admin
We have reached an agreement with Britehouse (a division of Dimension Data) for affordable web admin and advertising on the IDA website. Please feel free to make use of this offer to reach a wider audience. Please contact our office for more information.
All
the best,
Robbie Starke
General
Manager: IDA |
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Treat every customer as if they were your last |
"So, one Sunday morning, my son and I, casually dressed, set off to find a new car," writes Anne Williamson.
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Legal action and debt enforcement |
Legal action is a worrisome consequence of not paying your debts, and is one where you no longer have control over your own financial affairs.
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The case of the BMW, the oil pump and its engine |
Mr Georgios Vousvoukis wanted to return his vehicle to the dealer he bought it from. The dealer refused, and Mr Vousvoukis then approached the court...
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Don’t get caught this Silly Season |
As the Silly Season approaches, we should be even more aware of fraud all around us, writes Barry Louw.
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SuperSpark warns about the consequences of invoice deals |
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A warm word of welcome to
Anonymous from Aberdeen wanted to know from SuperSpark what the consequences of doing an invoice deal were. |
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Lightstone Auto |
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Lightstone Auto and the Blue Chip Dealer Group have joined forces to build a new age dealer network. |
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From the Crow’s nest: Proving driver abuse |
One of the most difficult cases to prove under the six-month warranty, as prescribed by the Consumer Act, is driver abuse. .
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IDA Dealer Member Zone: Welcome to our new Dealer Members |
We welcome our new Dealer Members and celebrate the Integra Motor Group's major accolade and the achievements of a number of IDA Dealer Members in the WesBank 2016 Accelerator Rally.
Click here to view...
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IDA CARE Foundation |
With the Festive Season around the corner, Santa’s little helpers have been busy.
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Heads-Up is a monthly electronic
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