May  2018
Are we salespeople or advisors?

I recently came across an interesting article about the world’s most successful car salesman. Ali Reda from Detroit in the USA broke a 44-year record when he sold an astonishing 1,582 cars last year!

That set me thinking about how we can apply some of the lessons from Ali to our businesses.

Ali prefers to refer to advisors more than salespeople. In the age of social media, people know what they want, why they want it and where to get it. Our job is to help our customers in the sales process. We can’t assume that customers know the process of buying a vehicle or obtaining finance or taking out insurance. They depend on us to guide and advise them. And that is where we have a big role to play.

Ali is also passionate about relationships. There are many inexpensive ways to create and maintain relationships: from a simple phone call to a thank you note.

So, let’s move closer to our customers, because ultimately our businesses depend on them!

On another note, we would like to congratulate MFC on the launch of their “My Contract”. In addition to providing an electronic contract signing ability, the benefits are electronic delivery of all documents in a paperless environment; creating operational capacity resulting in additional time to improve on service delivery to your customer; single electronic deal audit trail on each transaction and priority at pay-out stage over manual deals with immediate pay-out turnaround times.

Please escalate any issues to the My Contract support team immediately at or Tel: 011 525 4003

All the best,

Robbie Starke
General Manager: IDA

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